Our story
Rooted in family.
Built to give back.
Vlasic Labs makes CBD wellness products for people and their pets. We are a family business, and we run it on three values: value, quality and giving back.
Take a closer look โ
Rick Vlasic
Willy Vlasic
Jack VlasicOur mission
We want CBD wellness to be affordable for as many people as possible, without compromising on quality or consistency.
Where we come from
A family that likes
to build things.
Long before Vlasic Labs, the Vlasic family was finding better ways to get good things to people.
01 / Before WWII
Joseph Vlasic
Streamlined milk distribution across the Midwest, moving milk off front porches and into grocery stores.
02 / The next generation
Robert Vlasic
Grew the family business into pickles with his father, and gave back to the Henry Ford Health System, the Michigan Humane Society and the University of Michigan.
03 / The early 1980s
Rick Vlasic
Helped the Big 3 automakers move into digital operations during the PC boom, then built e-learning and in-person training, including in healthcare and safety.
04 / Today
Willy & Jack Vlasic
Rick and his son Willy founded Vlasic Labs. Today Willy and his brother Jack lead the company.
Rick, Willy & Jack VlasicWhy we started
We make what we use.
Our team, pets included, uses Vlasic Labs products every day: for active weekends, slower evenings and everything in between. That is why we care so much about getting them right, and about keeping them priced for everyday life.
Value
Quality CBD wellness at a price that makes sense for everyday use.
Quality
Every product is third-party tested, with a Certificate of Analysis you can read.
Giving back
Through the Vlasic Classic, we support people affected by cannabis incarceration.
Giving back
The Vlasic Classic.
Our national charity golf series raises money and awareness for non-violent cannabis prisoners and their reentry, through The Vlasic Classic Foundation, a 501(c)(3). We have also donated cannabinoids to the Institute of Cannabis Research at Colorado State University-Pueblo.
Lab results
Every product is
third-party tested.
Each product is tested by a third party for quality, safety and potency, and we post its Certificate of Analysis so you can see the results for yourself. Looking for an older batch? Email service@vlasiclabs.com.