At Vlasic Labs, we are committed to giving back to the community. We donate our in-house exotic cannabinoids, such as CBN, to research universities such as Colorado State University-Pueblo to support the study of these compounds and their potential benefits. We have also partnered with the Last Prisoner Project to launch brands that raise awareness of the wrongly incarcerated victims of the War on Drugs and donate a portion of proceeds to support their release and reentry.
The Vlasic family has a long history of improving the lives of American consumers. Prior to World War II, Joseph Vlasic streamlined milk distribution in the Midwest, bringing bottles off of hot porches and into grocery stores. Joseph and his son, Robert, then expanded their business to satisfy the nation's need for high-quality, affordable pickles, ultimately becoming the biggest pickle brand in the world.
Robert Vlasic not only took the pickle company to new heights, but also donated much of his wealth and time to the Henry Ford Health System, the Michigan Humane Society, and the University of Michigan.
From an early age, Rick Vlasic was taught the values of innovation and hard work by his father and grandfather. During the personal computer boom in the early 80's, Rick helped the Big 3 auto companies enter the digital age and subsequently offering countless e-learning and in-person training courses including in healthcare and safety.
This passion for wellness naturally led Rick and his son, Willy, to found Vlasic Labs. The Vlasic entrepreneurial spirit has been inherited by Willy and his brother Jack, and together they lead Vlasic Labs to live by the same values as their predecessors' companies: value, quality, and giving back.
